Wag The Dog Agency's Blog


Caanz DLG Event
May 21, 2009, 7:25 AM
Filed under: Uncategorized

So how was this? Just another forum for a bleat about how we are behind and broadband is slow, TV has all the money and we are all desperately unhappy with the state of digital affairs in NZ?  Fortunately not.

For one thing, we had speakers we actually hadn’t had a beer with before. For another, the agenda was clearly expressed at the start as being focused on getting NZ businesses online, not broadband speeds.

Darren Melrose and Tony Gardener compered. Speakers were (in order) Rob Norman from Group M, Jason Paris from TVNZ, Brendan Moorcroft from Universal McCann, Voctoria Crone from Telecom (Business), Sinead Boucher from Fairfax, and Scott Sinclair from Clems.

Darren did a good intro without labouring too manyoft discussed points, and Rob Norman was both provokative and hilarious. His comments on social relevance permeated many subsequent sessions and discussions. Jason showed how TVNZ managed and executed change, before Brendan Moorcroft showed what the media market might become, and how media agencies might evolve.

Vic showed howe Telecom supports NZ businesses moving online (more than you might think) and Sinead showed the content creators side of things, before Scott demoed the Clems LTNZ distracted drivers ‘SMS the banner’ campaign (multiple award winner – incl Axis I think?) and how agencies create their content. Scott was brave to do a live demo – we were all glad that it worked!

The panel questions came from the floor via SMS and twitter, and this worked too, as did the panel itself. In fact, all the technology worked – perhaps a sign in itself? All in all a very good event, and one with a message to businesses – Get online, now!

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