Wag The Dog Agency's Blog

March 23, 2010, 9:27 PM
Filed under: Uncategorized

We’ve just heard that Wag The Dog has been shortlisted in the best use of digital category in the 2010 CAANZ Media Awards, for our work on the 2degrees Mobile ‘Know anyone that knows’ campaign. In fact, we’ve also been shortlisted a second time, as per of the entire agency team (along with Mitchell & Partners) in the best integrated campaign category.

This is bloody great news to be frank. For a new indie agency, and a digitally centric one at that, to get 2 shortlists in our first year of operation and with our crack at award first entries is a massive achievement. Both categories are pretty competitive so there’s no chicken counting going on just yet, but we’re really happy to have made two shortlists and we’ll be there on the night to enjoy the occasion whatever happens.

Interestingly, best use of digital has the most shortlisted entries of all categories in 2010, and I think its fair to say looks like the most hard fought category. I’m comfortable enough to say that this is the result of a growing recognition that digital is key to client and agency success in 2010 and beyond, and we think that as a full service agency which started with digital and who live and breathe it every day (not one that tacked it on later, when it become the next big thing and a must have) this unique position stands all of us at Wag The Dog is pretty good stead for the future.

The full shortlist can be downloaded from the CAANZ website if you want to check out the other categories. Predictably, the 3 agencies winning the ‘weight in gold’ quest seem to be the ‘same old’s’ – OMD, Starcom and Spark PHD. I think that the best in show (best campaign) award will be a more interesting one to try and pick this year though. Any thoughts? Does 2degrees stand a chance? I quite liked Orcon’s ‘Together Incredible’ as a potential rival on the telco front, but there isn’t much else that jumps to mind immediately…..


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