Wag The Dog Agency's Blog

A little bit of press coverage
October 28, 2009, 9:11 PM
Filed under: Uncategorized | Tags: , , , , ,

For those of you who haven’t read the latest copy of AdMedia yet, here’s an article Josh Borthwick of AdHub has put together put together on behalf of the IAB. It’s a review of what’s ‘new’ and includes a few comments from us on social media and how the digital world might evolve over the next few years….http://bit.ly/38GKq0


2degrees facebook case study
September 10, 2009, 6:16 AM
Filed under: Social Media | Tags: , , , ,

I’m glad to be able to announce that we’ve got our shit together and produced a documented case study of our successes with facebook for 2degrees.

It’s been amazingly nice to get props from people like Chris Keall from NBR and Andy Blood from TBWA about the work we’ve done in social media for 2degrees, and we thought we should put something together to showcase the work and explain some of what we’ve learned.

Naturally some of the info is proprietary to us and 2degrees, so it’s not available at this stage for download. We are working on a cut down which hopefully we can release to media and post here for everyone, but if you are keen to understand how we brought 2degrees to life, how to develop bespoke, brand based facebook applications, how to leverage facebook communities in both paid and earned media, manage communities and generally build a super engaged base of brand advocates for your project, drop us a note. We’d be happy to come show ‘ya.

Get in touch: callme@wagthedog.co.nz

Right now we are stuck into the next phase of 2degrees (changing the game again) and working on 3 other very exciting, and very different, client projects across other categories. We’re also consulting on some media stuff, and playing in the mobile arena through a new arrangement which allows us to join the dots between the online and physical world via that most ubiquitous of devices, the phone.

Its great to be back in the brand and ideas space again. Thanks to everyone for their support so far, we are truly overwhelmed. We’ve had more calls and messages of support than I could ever have imagined. We’ve bedded in and got a solid base to stand on – Soon we start amping it up. Hold tight for news….

The Conversation Prism
September 1, 2009, 5:39 AM
Filed under: Social Media
Conversation classified?

Conversation classified?

A particularly thorough (some may say obsessive!) visual classification of the massive and ever increasing number of social channels, and how these channels and the content and conversations passing through the influence brands – whether that brand is personal or ‘corporate’.  Enjoy.

Why so long?
August 20, 2009, 9:29 AM
Filed under: Uncategorized

In a few words, we’ve been busy.  Good busy though.  First up, we’ve helped launch a telco. A mobile telco – called 2degrees. You’ve probably heard of it, if you live in NZ anyway.

It’s fair to say that not everyone get’s to launch a brand of any sort, let alone one of this profile. We’re proud of what we’ve contributed – WTD delivered the digital media strategy, planning and buying, and the social media execution working with our friends at Virt Interactive.

That social media contribution, including strategy, creative, application development and management of the profile and environment, has been hugely successful.

We’ve attracted over 20,000 fans to facebook.com/2degreesmobile, and through a mix of honest open dialogue and innovations like our ‘Know anyone?’ facebook application have really added consumer engagement and added meaning and relevance to the 2degrees Mobile brand and the idea of 2degrees of separation.

So what now? Well the 2degrees Mobile relationship continues apace, but we’re working on a few other things too. Some consulting around publishing, some exploration of B2B social media channels for an international NZ tech player. And one or two other very exciting projects too.

Next time we promise this will be the place to find out who, what and where – Before anywhere else.  Apart from maybe Twitter if we can’t resist!


2degrees breaks cover
July 5, 2009, 7:54 AM
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The fun starts here.….. lots more to come!  Rhys rocks.

XML revisited
June 8, 2009, 9:46 AM
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I was pretty gutted that, because of the workload involved in setting up Wag The Dog, I had to miss the recent Auckland X|M|L event. Now clearly getting going was time well spent, but I found it annoying to miss this opportunity.

Luckily, when cruising The Big Idea (which is a fantastic site and we should all support it) I found this wonderful mind map produced by a delegate, Emily Davidow.

Massive props to Emily for helping those of us that couldn’t make it a way to access some of the ideas shared over the 2 days, its a great summary. Genius.

I have promised Shabby I’ll take him (and me) to the next X|M|L.

Making the link
June 8, 2009, 8:42 AM
Filed under: Uncategorized

For quite a while now, we’ve struggled to bridge the gap between offline media and online action. Or, maybe more to the point, we’ve struggled to quantify how effectively offline ads can drive people online.  This is a challenge given lots of brands have websites these days, us being a sophisticated lot and all, and interestingly despite all this new fangled interweb business, they also still like buying ads in largely unquantifiable environments like bus stops in East Tamaki.

Lo, the QR code is coming to save us. Well, that and the mobile phone. QR codes allow users to scan images into their phone which ‘open’ websites whose address or details are encoded in the image.

Recently the winners of the Yellow Pages Group Cannes ad compeition was won by Patrick Murphy and Sue Young from Rapp with an idea featuring QR codes as a key device. Their idea, using QR codes to link ads in the Yellow book to websites, shows one application. Other applications include in outdoor ads like I mentioned above, in print ads and even in more ambient executions like tattoos or stenciling.

QR codes used in a Billboard in Tokyo by Ogilvy Japan

QR codes used in a Billboard in Tokyo by Ogilvy Japan

QR seems to be a great way to make (and track) the link between your offline  promotion and website.  I’d wager that as phones include QR code readers in their software as standard, they will become a very familiar sight in ads and in our lives as a whole. To kick things off, here’s ours. You can download a QR code reader for your iPhone here and give it a whirl.

wag the dog qr code large